I think it’s difficult for the FFP Rules or the ones governing them to ensure everybody plays by the book. It’s the same in the ‘real world’. Companies either rename themselves or add secondary companies to their chain to offset their earnings and get around the tax system.
Something along these lines I would suspect happens in football. Why would anyone need naming rights for example on their stadium. Second sponsorships on training wear. Clubs finding loopholes. The inflation in itself is another discussion on a player. Players are priced more than their actual worth and it’s the agents and the clubs that are milking.
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